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If you work with digital content in the life sciences or other regulated industries, you’ve likely heard the term X-Pages. As organizations strive to manage complex content across multiple markets, X-Pages are emerging as a critical tool for creating, updating, and distributing web pages in a consistent and compliant way.

But what are they, how do they differ from other Veeva tools like MyInsights, and how can they benefit your organization?

In this guide, we'll explain X-Pages in a simple, clear way and show you how to leverage them to master your digital content strategy.

What Are X-Pages?

At its core, an X-Page is a customizable web page built and managed within Veeva Vault, primarily used in the Vault PromoMats and Vault MedComms applications. They are designed to let users create engaging, reusable, and modular web content, like microsites, event pages, or scientific portals, without needing to write complex code from scratch.

Think of X-Pages as a framework for building compliant, branded web experiences. They empower marketing, medical, and content creation teams to build pages that can be:

• Viewed perfectly across all devices (desktops, tablets, and phones).
• Easily customized for different regions or audiences.
• Rigorously approved through Veeva Vault’s built-in Medical, Legal, and Regulatory (MLR) review workflows.

In short, X-Pages help you deliver consistent, compliant, and dynamic web content with greater speed and control.

X-Pages vs. MyInsights: What's the Difference?

While both are powerful Veeva technologies built with HTML and JavaScript, X-Pages and MyInsights serve fundamentally different purposes in different environments. Many of our clients ask about this distinction, so here is a clear breakdown:

Essentially, X-Pages are for publishing content externally from Vault, while MyInsights are for visualizing data internally within CRM.

Key Benefits of X-Pages

1. Streamlined Efficiency & Scalability: By using pre-approved templates and modular content blocks, teams can stop reinventing the wheel. This dramatically reduces repetitive work, accelerates content creation, and makes it easy to scale campaigns across multiple regions while maintaining brand consistency.
2. Guaranteed Compliance & Control: Because X-Pages live in Veeva Vault, all content must pass through established MLR approval workflows before going live. This ensures every piece of information meets strict regulatory and legal standards, minimizing compliance risk.
3. Dynamic & Accurate Content: X-Pages use Vault Tokens, special placeholders that dynamically pull data and documents directly from your Vault. If a safety document or efficacy claim is updated in Vault, it's automatically updated on the X-Page. This ensures your audience always sees the most current and accurate information.

4. Superior User Experience: Pages are fully responsive and automatically adapt to any screen size. This provides a seamless, professional, and consistent experience for every user, whether they are on a desktop, tablet, or smartphone.

    

Who Uses X-Pages?

• Pharmaceutical and Biotech Marketing Teams that need to execute consistent, localized, and compliant digital campaigns.
• Medical Affairs Departments that need to present complex scientific data to healthcare professionals in an accessible, up-to-date digital format.

• Regulatory and Compliance Teams that oversee the approval and distribution of all public-facing digital materials.

   

Real-Life Example: A Pharmaceutical Campaign Microsite

Imagine a pharma company launching a new therapy. With X-Pages, the brand team can:

1. Create a dedicated microsite for the new product using a pre-approved brand template.
2. Use Vault Tokens to automatically pull and display the latest approved prescribing information, patient testimonials, and clinical trial data directly from Vault.
3. Route the entire microsite through the MLR workflow for approval.
4. Distribute the link to healthcare professionals, confident that all content is compliant and will remain up-to-date automatically as source documents in Vault are revised.

This approach ensures all stakeholders receive timely, accurate information in a highly professional and compliant format.

How Cloud Rank Can Help: Leveraging Our MyInsights Expertise for X-Pages

At Cloud Rank, our deep expertise in developing Veeva MyInsights solutions gives us a unique advantage in delivering exceptional X-Pages. While the applications are different, the core technical skills and strategic mindset are perfectly transferable. Our track record of delivering 20+ MyInsights solutions for over 7 diverse clients proves our ability to master the Veeva ecosystem.

Here’s why our MyInsights experience makes us the ideal partner for your X-Pages projects:

• Shared Technical Foundation: Both platforms are built on HTML, CSS, and JavaScript. Our team has mastered these technologies within the specific context of the Veeva environment.
• Data Integration Mastery: We excel at integrating data to create meaningful experiences. Whether it's pulling CRM data for a MyInsights dashboard or Vault data for an X-Page, we understand how to make the technology work for your business needs.
• Deep Ecosystem Knowledge: We don't just know one piece of Veeva; we understand how Vault, CRM, and other modules work together. This holistic view allows us to build more robust and effective solutions.

• Life Sciences Business Acumen: We understand the unique challenges of the industry, from the importance of MLR compliance to the specific needs of marketing and medical affairs teams.

   

Our X-Pages Services Include:

• Custom Strategy and Setup: We design and configure dynamic X-Pages tailored to your brand and compliance requirements.
• Seamless Integrations: We connect X-Pages with other critical platforms like Salesforce Marketing Cloud for streamlined campaign execution.
• Data & ETL Implementation: We help manage the data behind your pages to ensure accuracy and extract valuable insights.
• Hands-On Training & Support: We empower your teams to manage and update content with confidence.

X-Pages are more than just a technical tool; they are a strategic asset for simplifying content delivery in a complex world. If you're in pharma, healthcare, or any regulated sector, they are key to staying compliant while reaching your audience faster and more effectively.

Ready to transform your digital content strategy with X-Pages?